Membership Recruitment Success Story

Client

The Academy of Osseointegration (AO) is the premier association for dental implant professionals and is at the forefront of scientific advances in dental implant and tissue replacement therapy. The membership of AO is international with members from more than 70 countries.

Challenge

In 2000, AO had 3,800 members and was looking to grow. However, AO leaders were not confident their current large diversified association management company could help.  AO approached EAI when a colleague shared the success his association was achieving in partnership with EAI.

Action

AO retained EAI and quickly enhanced its brand and formulated more attractive membership benefits. With leadership and staff working together, a new member recruitment campaign was developed and quickly implemented.

Results

AO has experienced a 58% increase in membership since 2000 and has more than 6,000 members today. Due to this explosive growth, AO's Annual Meeting attendance has also grown dramatically, and the organization has been able to launch a host of new programs....all without the need for a member dues increase.